As an Amazon Associate I earn from qualifying purchases from

City of Hope® and Furniture Industry Leaders Reflect on 57 Years of Partnership

As the furniture industry and City of Hope®, one of the largest cancer research and treatment organizations in the United States, enter a new decade of philanthropic partnership to accelerate cancer research discovery and broaden access to leading-edge care, leaders from both groups recognize key events and people since the collaboration began in 1965.


City of Hope is a National Cancer Institute-designated comprehensive cancer center and a leader in bone marrow transplantation and immunotherapy such as CAR T cell therapy. City of Hope’s translational research and personalized treatment protocols have advanced care for people throughout the world with cancer, diabetes and other life-threatening diseases.


“The furniture industry and City of Hope share an ethos of compassion — caring for others and having a sense of family and home, which makes our partnership and advocacy very special,” said Sharon Joyce, vice president of development at City of Hope. Joyce has worked at the nonprofit for 27 years.


One of the flagship fundraising events of the furniture industry is the West Coast Golf & Tennis Tournament, which started in the early ‘90s. Rick Powell, who founded Powell Company with his father, Larry Powell, was honored with City of Hope’s Spirit of Life® Award in 1992 and has since spearheaded the tournament to become one of City of Hope’s top-grossing annual events. Over its lifetime, the event has raised more than $18.5 million to advance cures and treatment innovation.


“The tremendous success and impact of the golf tournament is because of the dedication of Rick Powell and his team of volunteers — that’s what has grown this event to what it is today. It’s not uncommon to have 500 people attend the dinner. We have raised as much as $2 million in one year,” said Martin Ploy, president of AICO and past Spirit of Life honoree.


Powell, currently president of Ashjer LLC, devotes his time to helping nonprofits raise money. He said, “It’s important to share this with the newer faces of the industry who may not know about City of Hope and the enormous impact that this golf tournament has had for cancer research and treatment nationally and around the world. Not a week goes by that I don’t have someone reach out to me who can benefit from City of Hope,” he added, referencing the lifesaving therapies City of Hope provides.


Each year, City of Hope honors an individual or organization from the home furnishings industry who will lead fundraising efforts for the golf tournament. This year’s honoree is Roy Hester, senior vice president and managing director of Planned Furniture Promotions. Hester is a 50-year industry veteran, and no stranger to community activism and philanthropic leadership, having helped furnish several homes for disabled veterans and their families.


See the list of past honorees.


To learn more about the West Coast Golf & Tennis Tournament and to register online, click here. For more information, contact Loren Boyko at 626-222-9764 or send an email to



About Planned Furniture Promotions

Planned Furniture Promotions, Inc. (PFP) is a well-known and respected high-impact sales event company. PFP has assisted many thousands of clients with retirement sales, store closing events, moving sales and similar. Established in 1962, PFP is celebrating its 60th anniversary in 2022. For more information about PFP and its services, please visit


About City of Hope

City of Hope’s mission is to deliver the cures of tomorrow to the people who need them today. Founded in 1913, City of Hope has grown into one the largest cancer research and treatment organizations in the U.S. and one of the leading research centers for diabetes and other life-threatening illnesses. As an independent, National Cancer Institute-designated comprehensive cancer center, City of Hope brings a uniquely integrated model to patients spanning cancer care, research and development, academics and training, and innovation initiatives. Research and technology developed at City of Hope has been the basis for numerous breakthrough cancer medicines, as well as human synthetic insulin and monoclonal antibodies. A leader in bone marrow transplantation and immunotherapy, such as CAR T cell therapy, City of Hope’s personalized treatment protocols help advance cancer care throughout the world.


With a goal of expanding access to the latest discoveries and leading-edge care to more patients, families and communities, City of Hope’s growing national system includes its main Los Angeles campus, a network of clinical care locations across Southern California, a new cancer center in Orange County, California, scheduled to open in 2022, and Cancer Treatment Centers of America. City of Hope’s affiliated family of organizations includes Translational Genomics Research Institute and AccessHopeTM. For more information about City of Hope, follow us on FacebookTwitterYouTubeInstagram and LinkedIn.


Furniture Industry News and in depth magazine articles for the furniture retail, furniture manufacturers, and furniture distributors.

Read other articles by Nicholas Ledoux

We will be happy to hear your thoughts

Leave a reply

Enable registration in settings - general
Compare items
  • Total (0)
Shopping cart