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Legacy Rebrands and Re-merchandises around Modern and Classic Aesthetics






Beginning at the Spring High Point Market, Legacy Classic is rebranding and re-merchandising, changing its name to Legacy Classic | Modern with a redesigned showroom and website and refocusing the company’s product development, merchandising and marketing around modern and classic aesthetics.

 

“We intend to be a complete resource for modern and classic furniture in a range of aspirational lifestyles,” said Neill Robinson, President and CEO. “Having two distinct avenues of merchandising and focusing our product development around modern and classic style assortments ensures we’ll have a fully developed line in both the modern and classic categories, giving retailers a more complete offering,” he said.

 

As it launches a marketing campaign with the tagline, ‘Modern has a new home,” and “Classic has a new look,’ Robinson said, “We believe there is white space in the middle price points for a fashion casegoods brand. Since we moved our production to Vietnam, we’ve been able to offer incredible values, finishes and quality in the middle price points. We have many resources to offer as part of the Samson Marketing portfolio. Now, this new approach brings intentionality to our merchandising that allows us to tap into on-trend consumer tastes and lifestyles, styling up our line but not raising prices.”

 

As a major resource for youth furniture, Legacy also is changing the name of its Legacy Kids line to Legacy Kids | Teens to reflect a style aesthetic that “is more grown up,” Robinson said. “Our focus is to make our youth furnishings more evergreen, both with a longer life cycle for retailers and with the kind of style and function a child won’t grow out of and that’s appropriate to move into a guest room later.”

 

As examples of where Legacy Classic | Modern is headed with its design aesthetics, Robinson cites the company’s upcoming introductions of Biscayne in a modern style and Camellia for classic styling. He describes Biscayne as an organic modern look inspired by interior design trends in resort areas, which “have gone from British West Indies or Bohemian looks to a cleaner modern aesthetic with natural and mixed materials,” Robinson said. Biscayne is crafted of Quartered Oak veneers, a “beautiful blonde veneer with faux linen-wrapped drawer and door fronts and silver metal accents and tapered legs.” Camellia has a foundation of classic architectural forms, with an updated two-tone finish combining Vintage White on the cases with Cobble Brown tops with “lots of texture and surface dimension,” he said.

 


 

About Legacy Classic

About Legacy Classic | Modern is a leading supplier of quality fashion bedroom, dining, accent and youth furniture to retailers across the U.S. and Canada and a growing number of international locations. Based in High Point, NC, Legacy is part of the Samson Marketing portfolio of brands, utilizing state-of-the-art manufacturing, global logistics, and best-in-class service. Additional Samson brands include Universal, Craftmaster, Baker and Lacquer Craft Mfg., and licensing programs Rachael Ray Home and Paula Deen Home.

 

 


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