Fashion-forward outdoor furnishings and accessories, an innovative and energetic professional staff and a mission to inspire customers to create beautiful outdoor living spaces have earned Village Green Home & Garden its second Mary Fruehauf Retail Genius Award from the International Casual Furnishings Association (ICFA).
The Rockford, Ill., retailer was the first recipient of the Retail Genius Award in 2018. The award was created by the ICFA Retail Council in 2017 in memory of Mary Fruehauf, whose Colorado outdoor furnishings store was known for its imaginative visual merchandising and entertaining promotional events.
The Village Green team travels extensively around the country for inspiration, studying fashion, textiles, architecture and more. The result is a unique selling environment infused with inventive displays, original product combinations and energizing color, all on display in a unique atrium showroom where natural light floods the space from ceilings 20 feet above the floor.
“Our goal is to inspire you to make your home the perfect expression of your own personality!” says Jessica Salisbury, CEO and creative director. She accepted the award today during ICFA’s “Innovate and Educate” Educational Conference being held at the Walt Disney World Swan Resort through Thursday.
All ICFA retail members were invited to compete for the annual award. Entries are reviewed by a team of judges that includes close personal friends and colleagues of Mary Fruehauf, among them Mariah Maydew, who succeeded her as president and CEO at Fruehauf’s after her death from cancer in 2015; Cathy Galbreath-Buzbee, owner of ABSCO Fireplace & Patio in Birmingham, Ala.; and Brian Lawrence, president of Emigh’s Casual Living, Sacramento, Calif.
About The International Casual Furnishings Association
The International Casual Furnishings Association, based in High Point, N.C., represents manufacturers, retailers, sales representatives and designers of outdoor furnishings plus suppliers to the industry.
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